In this role, Demirchelie was in charge of all components of creative direction and the teams associated with this effort.
FRANCOIS & CO. is a French Architectural and products company with headquarters in Atlanta, Georgia. Their mission is to make statements that inspire — beginning with the highest quality raw materials and ending with a product with exquisite visual appeal. The responsibilities included directing creative teams and design components across web, print, branding, proposals for future facility development, Architectural planning of new showrooms, image-making and illustration, brand identity, style guide creation, creating the language and tone of product, project and showroom photography, marketing campaigns and customer communication; in direct collaboration with the company CEO, overseeing creative strategies nationally.
The specifics of this effort are confidential to the team at Francois&Company.